Rochet, Jean-Charles; Tirole, Jean - In: Journal of the European Economic Association 1 (2003) 4, pp. 990-1029
Many if not most markets with network externalities are two-sided. To succeed, platforms in industries such as software, portals and media, payment systems and the Internet, must "get both sides of the market on board." Accordingly, platforms devote much attention to their business model, that...