Farhi, Emmanuel; Lerner, Josh; Tirole, Jean - In: Journal of the European Economic Association 3 (2005) 2-3, pp. 734-744
We study the role of Standard Setting Organization (SSOs) in the adoption of standards. The way the SSO balances the interests of sponsor and users is key to its ability to certify the technology. Proximity to users builds trust in the endorsement, but may be unattractive to technology sponsors....