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~isPartOf:"Journal of the Market Research Society : JMRS"
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Journal of the Market Research Society : JMRS
Marketing intelligence & planning
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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International journal of advertising : the quarterly review of marketing communications
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How effective is the contribution of market research to social marketing?
Crosier, Keith
- In:
Journal of the Market Research Society : JMRS
21
(
1979
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10002041188
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