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Book reviews - Managing innovation: Integrating technological, market and organizational change
Tidd, Joe; Bessant, John; Pavitt, Keith; Neil, David - In: Journal of the Market Research Society : JMRS 41 (1999) 2, pp. 251-254
Persistent link: https://www.econbiz.de/10006699566
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Cyberrnarketing: How to use the superhighway to market your products and services
Chisnall, Peter M.; Bickerton, Pauline; Bickerton, Matthew - In: Journal of the Market Research Society : JMRS 40 (1998) 1, pp. 65-68
Persistent link: https://www.econbiz.de/10006701151
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Book reviews
Martin, Derek; Kelly, John; Neil, David - In: Journal of the Market Research Society : JMRS 40 (1998) 1, pp. 65
Persistent link: https://www.econbiz.de/10006701152
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Managing with systems making: Making dynamics work for you in business decision-making
Ballé, Michael; Neil, David - In: Journal of the Market Research Society : JMRS 39 (1997) 4
Persistent link: https://www.econbiz.de/10006701977
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The power of industrial brands: An effective route to competitive advantage
Hague, Paul; Jackson, Peter; Neil, David - In: Journal of the Market Research Society : JMRS 38 (1996) 1, pp. 73
Persistent link: https://www.econbiz.de/10006705353
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Profit from strategic marketing: how to succeed in business markets
Wolfe, Alan; Neil, David - In: Journal of the Market Research Society : JMRS 36 (1994) 1, pp. 81-86
Persistent link: https://www.econbiz.de/10006711437