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Journal of the Operational Research Society
European journal of operational research : EJOR
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Customers' cherry picking and mobile accessibility on competing firms' profitability
Wan, Qin
;
Yang, Shilei
;
Liao, Yi
;
Hu, Xinxin
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1234-1252
Persistent link: https://www.econbiz.de/10012213697
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Benefits of bilateral participation in cooperative advertising
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
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