Zhu, Bing; He, Changzheng; Jiang, Xiaoyi - In: Journal of the Operational Research Society 66 (2015) 6, pp. 1044-1051
Choice behaviour prediction is valuable for developing suitable customer segmentation and finding target customers in marketing management. Constructing good choice models for choice behaviour prediction usually requires a sufficient amount of customer data. However, there is only a small amount...
