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The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.; Lin, P.-C.; Pitt, L.; Campbell, C. - In: Journal of the Operational Research Society : OR 60 (2009) 5, pp. 646-651
Persistent link: https://www.econbiz.de/10003872366
Cover Image
The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.; Lin, P.-C.; Pitt, L.; Campbell, C. - In: Journal of the Operational Research Society : OR 60 (2009) 5, pp. 646-651
Persistent link: https://www.econbiz.de/10008239565