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The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.
;
Lin, P.-C.
;
Pitt, L.
;
Campbell, C.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
5
,
pp. 646-651
Persistent link: https://www.econbiz.de/10003872366
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