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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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The symphony paradigm : strategy for managing market competition
Rajagopal - In: Journal of transnational management : the official … 16 (2011) 3, pp. 181-199
Persistent link: https://www.econbiz.de/10009379993
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Role of systems thinking in developing marketing strategy : some conceptual insights
Rajagopal, Amritanshu - In: Journal of transnational management : the official … 17 (2012) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10009717370
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Conceptualizing service innovation architecture : a service-strategic framework
Verma, Rajeev; Rajagopal - In: Journal of transnational management : the official … 18 (2013) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10009737607
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Role of Systems Thinking in Developing Marketing Strategy: Some Conceptual Insights
Rajagopal - In: Journal of transnational management : the official … 17 (2012) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010056985