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~isPartOf:"Journal of travel and tourism marketing"
~person:"McKercher, Bob"
~subject:"Australia"
~subject:"Relationship marketing"
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Journal of travel and tourism marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The collective effect of national culture and tourist culture on tourist behavior
Kim, Samuel Seongseop
;
McKercher, Bob
- In:
Journal of travel and tourism marketing
28
(
2011
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10009008250
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Using tracking technology to improve marketing : insights from a historic town in Tasmania, Australia
McKercher, Bob
;
Hardy, Anne
;
Aryal, Jagannath
- In:
Journal of travel and tourism marketing
36
(
2019
)
7
,
pp. 823-834
Persistent link: https://www.econbiz.de/10012179478
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