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A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi; Walters, Gabby; Packer, Jan; Scott, Noel - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
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Visual rhetoric and ethics in marketing of destinations
Campelo, Adriana; Aitken, Robert; Gnoth, Juergen - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10008857498
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The role of TV commercial visuals in forming memorable and impressive destination images
Pan, Steve - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10008904597
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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A comparative study of the use of "iconic" versus "generic" advertising images for destination marketing
Litvin, Stephen W.; Mouri, Nacef - In: Journal of travel research : a quarterly publication of … 48 (2009/10) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10003917933
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Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.; Coleman, Barbara C.; Backman, Kenneth - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
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Expectation formation in case of newer hotels : the role of advertising, price, and culture
Nath, Prithwiraj; Devlin, James; Reid, Veronica - In: Journal of travel research : a quarterly publication of … 55 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011432568
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Evaluating destination advertising
Stienmetz, Jason L.; Maxcy, Joel G.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
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Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong; Wong, IpKin Anthony; Tong, Pan; Li, Nao; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 730-746
Persistent link: https://www.econbiz.de/10012880652
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The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010