Yang, Shang-Ho; Ujiie, Kiyokazu; Woods, Timothy; Ho, … - In: Journal of wine economics 18 (2023) 4, pp. 341-358
received attention, while the study of non-wine product consumption in wineries has been very limited. Wineries increasingly … include these non-wine products as complementary products in their marketing portfolio. This study analyzes the determinants … of wine and non-wine spending among winery visitors in selected Northern Appalachian states, including Pennsylvania, Ohio …