Anderson, Kym - In: Journal of wine economics 18 (2023) 1, pp. 66-86
beverages, has been driven largely by a desire for a healthier lifestyle. More-affluent consumers also desire a greater variety …-alcohol revolution. The trend is just beginning to show up in wine (and spirits) markets, but it began developing much earlier in beer … brewers are leading the way globally in building various Lo-No beer categories, and thereby contributing substantially to …