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Attributions of noncooperative incidents and response strategies: The role of national character
Griffith, David A.; Zhang, Chun; Cavusgil, S.Tamer - In: Journal of world business : JWB 41 (2006) 4, pp. 356-367
Persistent link: https://www.econbiz.de/10007380243
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10008422895