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Successful localization programs in China : an important element in strategy implementation
Fryxell, Gerald E.
;
Butler, John
;
Choi, Amanda
- In:
Journal of world business : JWB
39
(
2004
)
3
,
pp. 268-282
Persistent link: https://www.econbiz.de/10002185617
Saved in:
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Successful localization programs in China: an important element in strategy implementation
Fryxell, Gerald E.
;
Butler, John
;
Choi, Amanda
- In:
Journal of world business : JWB
39
(
2004
)
3
,
pp. 268-282
Persistent link: https://www.econbiz.de/10005883287
Saved in:
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