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International new ventures as “small multinationals”: The importance of marketing capabilities
Ripollés, Maria
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009836027
Saved in:
2
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
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