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Business and human development in the base of the pyramid : exploring challenges and opportunities with market heat maps
Acosta, Pablo; Kim, Namsuk; Melzer, Illana; Mendoza, … - In: Journal of world business : JWB 46 (2011) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10008779695
Cover Image
Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps
Acosta, Pablo; Kim, Namsuk; Melzer, Illana; Mendoza, … - In: Journal of world business : JWB 46 (2011) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10008770576