Rubaltelli, Enrico; Lotto, Lorella; Ritov, Ilana; … - In: Judgment and Decision Making 10 (2015) 1, pp. 64-75
In four experiments we showed that investors are not only interested in maximizing returns but have non-financial goals, too. We considered what drives the decision to invest ethically and the impact this strategy has on people's evaluation of investment performance. In Study 1, participants who...