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I describe and discuss the sometimes heated controversy surrounding the recognition heuristic (RH) as a model of … several specific assumptions and predictions of the RH and its surrounding framework: recognition as a memory-based process …
Persistent link: https://www.econbiz.de/10009219985
recognition heuristic are testament to the power and theoretical fertility of a simple idea about the role of recognition in … recognition heuristic. …
Persistent link: https://www.econbiz.de/10009219989
It has been proposed that recognition can form the basis of simple but ecologically rational decision strategies … on simple name recognition alone often yielded better returns than the market index. We describe four studies with seven … name recognition can be used as a general strategy to select stocks that yield better-than-average returns. However, there …
Persistent link: https://www.econbiz.de/10005773085
What is the role of recognition in consumer choice? The recognition heuristic (RH) proposes that in situations where … recognition is correlated with a decision criterion, recognized objects will be chosen more often than unrecognized ones …. Results revealed that, although recognition was a powerful driver of preferences, it was used in a compensatory rather than a …
Persistent link: https://www.econbiz.de/10008548764
involving recognition information and explicitly provided additional cues could be better described by weighted …-compensatory Parallel Constraint Satisfaction (PCS) Models than by non-compensatory strategies such as recognition heuristic (RH) or Take …
Persistent link: https://www.econbiz.de/10010735462
We investigated the extent to which the human capacity for recognition helps to forecast political elections: We … compared naive recognition-based election forecasts computed from convenience samples of citizens' recognition of party names … about election results. Results from four major German elections show that mere recognition of party names forecast the …
Persistent link: https://www.econbiz.de/10008835323
Research on the processing of recognition information has focused on testing the recognition heuristic (RH). On the … aggregate, the noncompensatory use of recognition information postulated by the RH was rejected in several studies, while RH …
Persistent link: https://www.econbiz.de/10008835328