Most research on the compromise effect focuses on how consumers make their decisions in a complete information scenario; however, consumers generally lack sufficient information when they make purchase decisions. This research aims to explore the compromise effect with incomplete information....

I describe and discuss the sometimes heated controversy surrounding the recognition heuristic (RH) as a model of inferential decision making. After briefly recapitulating the history of the RH up to its current version, I critically evaluate several specific assumptions and predictions of the RH...

We compared Turkish and English students' soccer forecasting for English soccer matches. Although the Turkish students knew very little about English soccer, they selected teams on the basis of familiarity with the team (or its identified city); their prediction success was surprisingly similar...