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~isPartOf:"Kölner Arbeiten zur Wirtschaftspsychologie"
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Werbewirkungsanalyse
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Kölner Arbeiten zur Wirtschaftspsychologie
Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices
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International journal of market research : JMRS ; the journal of the Market Research Society
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Marketinginnovationen erfolgreich gestalten
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Profitables Markenmanagement : Strategien, Konzepte, Best Practices
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Werbeerfolgskontrolle auf Basis eines Modells der Werbewirkung
Esser, Mark
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1995
Persistent link: https://www.econbiz.de/10013419597
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Werbeerfolgskontrolle auf Basis eines Modells der Werbewirkung
Esser, Mark
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1995
Persistent link: https://www.econbiz.de/10004245594
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