Investing in micro-loan market has become one of the most famous instrument in alternative finance due to the fact that its rate of return is comparable to other risky financial instruments and it places investors in the position of philanthropists and induce “enjoyment”. In terms of...

Consumer's preference structure varies across product categories. For some durable goods, such as laptops and smartphones, consumers tend to distinguish a product from its competing ones by differences in several features ordered in their importance. Under this preference tructure, so called...

Consumer's preference structure varies over product categories. For some durable goods, such as laptops and smartphones, consumers tend to distinguish a product from its competing ones by differences in several features ordered in their importance. This preference structure, so called...

EEG responses to a target-scene event are measured in TV-ad exposure. These responses are analyzed to identify the relationship between affect and cognition. At the onset of the target event, total occipital alpha blocking, right occipital hemispheric dominance, left frontal dominance are more...

It is little investigated how affect (or motivation) influences vigilance-learning process. EEG (Electroencephalography) is used to measure affect and vigilance-learning. Affect is indicated by the difference between left and right prefrontal alpha-band EEG scores, and vigilance-learning is...