To incentivize on-time delivery performance, meal delivery platforms often penalize their drivers for late deliveries. However, fierce competition forces these platforms to quote short meal delivery times. But shorter delivery times create extra pressure for drivers to drive at excessive speeds...

Problem Definition: We explore the efficiency of two major marketing strategies – price discounts and short videos – in live streaming commerce. Specifically, we study the following questions: (i) What is the sales effect of price discounts? (ii) What is the overall sales effect of posting...