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Marketing channel design and management
Coughlan, Anne T. - In: Kellogg on marketing, (pp. 232-257). 2010
Persistent link: https://www.econbiz.de/10008664279
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Quantitative marketing research
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 195-211). 2001
Persistent link: https://www.econbiz.de/10001612984
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Services marketing and customer service
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 320-329). 2001
Persistent link: https://www.econbiz.de/10001612995
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Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.; Shulman, Jeffrey D. - In: Kellogg on marketing, (pp. 393-408). 2010
Persistent link: https://www.econbiz.de/10008664270
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Marketing channel design and management
Coughlan, Anne T.; Stern, Louis W. - In: Kellogg on marketing, (pp. 247-269). 2001
Persistent link: https://www.econbiz.de/10001612987