Meta-Report cards are the product report cards that aggregate information from multiple public sources with the purported goal of easing consumer decision making. Whether and how these report cards are valuable to consumers remains unclear and forms the basis for this research. For the purpose,...

Adverse events, such as product recalls, transcend business-to-business (B2B) secondary markets (i.e., used product markets). Yet, little, if any, is known about the impact of such adverse events on purchase responses of B2B buyers (i.e., channel intermediaries). The current study addresses this...

Soda taxes are an increasingly popular policy tool, used to discourage purchases of sugar-sweetened beverages. This study analyzes how marketing conduct and its effectiveness might change after soda tax introductions. Prior studies on the effect of soda taxes focus on price increases but neglect...