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~isPartOf:"Kohlhammer-Edition Marketing"
~subject:"Handelsmanagement"
~type:"book"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Kohlhammer-Edition Marketing
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Handelsmarketing
Müller-Hagedorn, Lothar
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1993
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2., überarb. und erw. Aufl.
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