"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and...

"This book analyses the current trends, key uses and broad service provider landscape for analytics services, specifically for the service sector both offline and online Channels. It also analyzes the evolution in technology and people expertise that has enabled service providers to meet this...

"This book discusses the application of information systems to service creation, modeling, and evolution, covering foundational concepts and innovations in service management, service-oriented computing, strategic information systems, and Web services"--