This paper introduces an experimental "decision pathways" survey technique that builds on insights from behavioral decision theory. The approach presents respondents with a set of linked questions that encourage the deliberate construction of expressed values in the course of selecting a...

A test is performed of the recommendation by the NOAA panel on contingent valuation that respondents be reminded about other substitute resources and their budget constraint prior to answering the willingness-to-pay (WTP) question. The context for this experiment is a CVM study of the benefits...

Subjects valued environmental goods using a response mode expressing willingness to pay as a multiplier or divider of a purported "budgetary unit." Hypothetical willingness to pay was found to be highly dependent on the size of the budgetary unit. Rejecting two other interpretations, we believe...