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~isPartOf:"Legends in consumer behavior"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Consumer behaviour
32
Konsumentenverhalten
32
Theorie
16
Theory
16
Russell W. Belk
10
Decision
3
Entscheidung
3
Marketing
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Aufsatz im Buch
Collection of articles of several authors
Sammelwerk
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40
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English
32
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Sheth, Jagdish N.
32
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Christensen, Glenn L.
2
Alba, Joseph W.
1
Askegaard, Søren
1
Bonsu, Samuel K.
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
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1
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1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Ger, Güliz
1
Haugtvedt, Curtis P.
1
Heidig, Wibke
1
Herr, Paul M.
1
Hill, Ronald Paul
1
Hirschman, Elizabeth Caldwell
1
Hollander, Steven
1
Hoyer, Wayne D.
1
Huber, Joel
1
Jaccard, James
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Jacobs, Rick
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Johar, Gita V.
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John, Deborah Roedder
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Kaplan, Leon B.
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Kassarjian, Harold H.
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Keller, Kevin Lane
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Legends in consumer behavior
Premier reference source
70
Handbook of consumer psychology
42
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
41
Leitfaden Online-Marketing ; [Bd. 1]
41
Handbook of social media management : value chain and business models in changing media markets
40
The Oxford handbook of the economics of networks
37
Web 2.0 : neue Perspektiven für Marketing und Medien
35
The Routledge companion to identity and consumption
32
Social media and crisis communication
28
The Routledge companion to consumer behavior
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
27
Transformative consumer research for personal and collective well-being
27
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
25
Contemporary issues in social media marketing
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
The Routledge companion to digital consumption
23
The SAGE handbook of social media marketing
22
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
E-marketing ; Vol. 1
20
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
20
Product experience
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
20
Journal of business research : JBR
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
18
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
18
Digital advertising : theory and research
17
Handbook of brand relationships
17
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Handbook of research on mobile marketing management
16
Internet advertising : theory and research
16
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
16
Organizations and social networking : utilizing social media to engage consumers
16
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ECONIS (ZBW)
32
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1
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
2
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
3
Magic and religion in consumption practices
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383772
Saved in:
4
Discipline and liberation in consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383774
Saved in:
5
Collecting, luxury, and the production of consumer desire
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383775
Saved in:
6
Gift-giving, sharing, and consumption holidays
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383778
Saved in:
7
Globalism and consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383781
Saved in:
8
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
9
Consumer sense of self and identity
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383814
Saved in:
10
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
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