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~isPartOf:"Legends in marketing"
~subject:"Marktforschung"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Marktforschung
Naresh K. Malhotra
9
Marketing theory
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Marketingtheorie
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Consumer behaviour
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International marketing
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Internationales Marketing
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Paul E. Green
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Malhotra, Naresh K.
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Sheth, Jagdish N.
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Legends in marketing
The nature and scope of marketing research
10
Developmental challenges in marketing research
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Entrepreneurship, Marketing, Innovation
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The development of critical perspectives in marketing
2
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
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Gabler Edition Wissenschaft
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History of marketing thought ; Volume 2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Informatik-Fachberichte : IFB
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International marketing ; Vol. 2
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International series in quantitative marketing : ISQM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Learning by organizations
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Measuring and managing brands
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Sage library in marketing
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Theoretical and empirical perspectives in critical marketing studies
1
Theorie und Forschung
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Theorie und Forschung / Wirtschaftswissenschaften
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ECONIS (ZBW)
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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