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Conjoint analysis
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Paul E. Green
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Legends in marketing
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Research paper series / Stanford Graduate School of Business
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Working paper / European Institute for Advanced Studies in Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Fundamentals of marketing research ; Vol. 6
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Management science : journal of the Institute of Management Sciences ; application and theory
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Psychometrika
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Research paper series / Graduate School of Business, Stanford University
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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IIMB management review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Marketing Science Institute, Report
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Report / Marketing Science Institute
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Transportation science : a journal of the Institute for Operations Research and the Management Sciences
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California management review
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Decision Support Systems : a data-based, model-oriented, user-developed discipline
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Economic and political weekly : a Sameeksha Trust publ
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Emerging competition in the Indian insurance industry : opportunities and challenges
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Fundamentals of marketing research ; Vol. 3
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Fundamentals of marketing research ; Vol. 5
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Handbook of marketing
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Indian journal of regional science
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Innovation diffusion models of new product acceptance
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Liber amicorum Professor Hubert Vandenborre : verzamelde ekonomische studie͏̈n
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Managerial Finance
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Marketing Science Institute, Working Paper
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Marketing letters : a journal of research in marketing
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Conjoint analysis: the pioneering years
Green, Paul E.
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Hauser, John R.
;
Rao, Vithala R.
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2017
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