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Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and …
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In diesem einführenden Lehrbuch erhält der Leser einen Überblick über das breite Thema Organisation und die damit verbundenen Fragestellungen. Neben den zugehörigen Teilgebieten wie Aufbauorganisation, Prozessorganisation ist hier ein Kapitel "Verhalten" angefügt, das die Rolle des...
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
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This book provides a brief overview of the fundamental presumptions underlying the idea of management. It is argued that managers and others must endorse these presumptions - the teachings of management - even though they are well aware that their applicability to managerial practice is limited....
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This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented...
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