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~isPartOf:"Lehrbuch"
~subject:"Konsumentenverhalten"
~subject:"Personality psychology"
~subject:"Soziologie"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kohlhammer Urban Taschenbücher
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Werbe- und Konsumentenpsychologie : eine Einführung
Bak, Peter Michael
-
2019
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011960535
Saved in:
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Werbe- und Konsumentenpsychologie
Felser, Georg
-
2015
-
4. erweiterte und vollständig überarbeitete Auflage
Wer behauptet, das Geschehen auf den Märkten und speziell in der Werbung sei ?alles nur
Psychologie
?, braucht kaum …
Persistent link: https://www.econbiz.de/10014006194
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