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~isPartOf:"Lehrbuch : Bachelor geeignet!"
~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
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Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
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2009
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4., überarb. und aktualisierte Aufl.
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