We propose that institutional logics are resources organizations use to leverage their strategic choices. We argue that firms with an awareness of multiple available logics, expressed by a larger stock of competences and a broader industrial scope are more likely to add an institutional logic to...

We advocate for more tolerance in the manner we collectively address categories and categorization in our research. Drawing on the prototype view, organizational scholars have provided a ‘disciplining’ framework to explain how category membership shapes, impacts and limits organizational...

In this paper, the authors derive a typology of five parental altruistic archetypes that exhausts the possible altruistic influences in the governance at family firms. They argue that when taken in concert, these five types comprise a more balanced explanation of the cross-sectional variance in...

In this paper, the authors focus on the theory of truth underlying specific traditions in strategy research. They distinguish positivism, constructionism, scientific realism, and pragmatism as viable, but fundamentally different epistemological approaches. The authors argue that each of these...

To what extent do organizations respond favorably to minority participation, i.e. conform to demands from minority resource suppliers that hold an unconventional logic? A favorable response to minority participation (i.e. “alternative conformity”) contributes to decrease the influence of...

In unsettled fields with multiple ideal-typical institutional logics, why do organizations tend to weaken or conform to prevalent logic order? The authors argue that prestige, defined as a tribute paid by field members to a select few with valued distinctive traits, plays a determinant role in...

In stigmatized industries characterized by social contestation, hostile audiences, and distancing between industry insiders and outsiders, firms facing media attacks follow different strategies from firms in uncontested industries. Because firms avoid publicizing their tainted-sector membership,...

A technology with increasing marginal costs produces indivisible units of service. Each agent wants at most one unit of service. We compare two natural mechanisms where users have free access to the technology. In one mechanism, Average Cost, each user pays the same average cost, in the other,...

This paper considers the impact of privatization on corporate entrepreneurship. The proposed model illustrates how a firm's capacity to implement internal changes is influenced by three factors: credibility of the privatization process, speed of the process, and the new regulatory environment....

This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.