Mella-Barral, Pierre; Habib, Michel A.; Hege, Ulrich - HEC Paris (École des Hautes Études Commerciales) - 2013
We analyze the implications of the decision to spawn or to retain a new product for the nature and evolution of the firm. In our model, a new product is spawned if the fit between the product and its parent firm organization is not adequate. We focus on the impact of the firm's history of...