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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
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Laurent, Gilles
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Czellar, Sandor
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2005
Persistent link: https://www.econbiz.de/10003279938
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
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Laurent, Gilles
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Czellar, Sandor
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2001
Persistent link: https://www.econbiz.de/10001629393
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