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ECONIS (ZBW)
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Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
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2009
Persistent link: https://www.econbiz.de/10003923345
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Brand-extended self-construal
Spott, David E.
;
Szellar, Sandor
;
Spangenberg, Eric R.
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2006
Persistent link: https://www.econbiz.de/10003341423
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