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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
Vanhuele, Marc
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Damay, Caralie
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2006
Persistent link: https://www.econbiz.de/10003300156
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Consumers' immediate memory for prices
Vanhuele, Marc
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Laurent, Gilles
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Drèze, Xavier
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2005
Persistent link: https://www.econbiz.de/10003121973
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Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling
Vanhuele, Marc
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Drèze, Xavier
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2000
Persistent link: https://www.econbiz.de/10001553202
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