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Strategic Marketing Issues in Emerging Markets

Adhikari, Atanu (ed.) - 2018

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

Persistent link: https://www.econbiz.de/10012395863

International Business Strategy : Perspectives on Implementation in Emerging Markets

Rose, Elizabeth L. (ed.); Raghunath, S. (ed.) - 2017

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both...

Persistent link: https://www.econbiz.de/10012396454

Oligopoly, Auctions and Market Quality

Dastidar, Krishnendu Ghosh - 2017

This book provides an economic analysis of various aspects of ‘market quality’, a new concept which emerged in the 21st century, using the tools of ‘oligopoly theory’ and ‘auction theory’ that evolved over the 19th and 20th centuries. In the economics literature the link between the...

Persistent link: https://www.econbiz.de/10012397214

Microfinance for Entrepreneurial Development : Sustainability and Inclusion in Emerging Markets

Cumming, Douglas (ed.); Dong, Yizhe (ed.); Hou, Wenxuan (ed.) - 2017

This edited collection presents recent developments, practical innovations, and policy reforms in the realm of microfinance in emerging markets. Microfinance has been hotly debated by ever-colliding camps of ardent supporters, who believe that microfinance addresses credit market failures and...

Persistent link: https://www.econbiz.de/10012397462

Towards Universal Health Care in Emerging Economies : Opportunities and Challenges

Yi, Ilcheong (ed.) - 2017

This book explores how political, social, economic and institutional factors in eight emerging economies have combined to generate diverse outcomes in their move towards universal health care. Structured in three parts, the book begins by framing social policy as an integral system in its own...

Persistent link: https://www.econbiz.de/10012397851

Strategic Marketing Cases in Emerging Markets

Adhikari, Atanu (ed.); Roy, Sanjit Kumar (ed.) - 2017

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

Persistent link: https://www.econbiz.de/10012398260

Healthcare Facilities in Emerging Countries : The Challenge for India

Capolongo, Stefano (ed.); Gola, Marco (ed.); … - 2018

This multidisciplinary book brings together medical, management, and architectural disciplines in order to formulate new approaches to the programming, planning, and design of healthcare facilities that will improve the quality of healthcare systems in rapidly developing countries, respecting...

Persistent link: https://www.econbiz.de/10012398295

Organised Retailing and Agri-Business : Implications of New Supply Chains on the Indian Farm Economy

Rao, N. Chandrasekhara (ed.); Radhakrishna, R. (ed.); … - 2016 - 1st ed. 2016

Chapter 1. Introduction and Overview -- SECTION I: Policy Perspective -- Chapter 2. Modern Organised Retail and Its Impact on Agriculture -- Chapter 3. Contribution of Organized Retailing to Agriculture Distribution System: Prospects and Challenges -- Chapter 4. Retail Trade in Agriculture,...

Persistent link: https://www.econbiz.de/10014018021

Aufbruch in die neue Triade China – Indien – Russland : Erfolgsstrategien zur Zukunftssicherung europäischer Unternehmen

Fischer, Paul - 2015

-technologische Errungenschaften der eurasischen Megamärkte China, Indien und Russland -- Aufholjagd der Megamarkt-Unternehmen in Schlüsselbranchen … Antworten finden. Die neue Triade China-Indien-Russland bietet eine einmalige Chance für zusätzliches Wachstum und Innovationen …, Indien und Russland · Aufholjagd der Megamarkt-Unternehmen in Schlüsselbranchen · Die fünf Erfolgsfaktoren zur Festigung der …

Persistent link: https://www.econbiz.de/10014018715

The Indian Textile and Clothing Industry : An Economic Analysis

Kar, Mausumi - 2015

Chapter 1. Introduction -- Chapter 2. International and Domestic Policies Associated with the Textile and Apparel Industry and Trade: An Overview -- Chapter 3. Impact of Liberalization on Indian Firms – Some Issues -- Chapter 4. Role of Foreign Collaborations in Indian Apparel Sector --...

Persistent link: https://www.econbiz.de/10014019495