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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Schallehn, Mike"
~subject:"Brand image"
~type:"book"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Innovatives Markenmanagement
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ECONIS (ZBW)
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Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
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Schallehn, Mike
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2010
Persistent link: https://www.econbiz.de/10009665193
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Die Bedeutung der Marken-Authentizität für die Markenprofilierung
Burmann, Christoph
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Schallehn, Mike
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2008
Persistent link: https://www.econbiz.de/10009665206
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