//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Schallehn, Mike"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Credibility
2
Glaubwürdigkeit
2
Markenführung
2
Markenimage
2
Confidence
1
Marketing theory
1
Marketingtheorie
1
Theorie
1
Theory
1
Vertrauen
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
German
2
Author
All
Schallehn, Mike
Burmann, Christoph
28
Blinda, Lars
5
Pike, Steven
4
Baloglu, Seyhmus
2
Campo, Sara
2
Gómez, Mar
2
Hudson, Simon
2
Jiménez-Barreto, Jano
2
Kanitz, Christopher
2
Lee, Jin-soo
2
Maloney, Philip
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Rubio Benito, Natalia
2
Sharma, Abhinav
2
So, Kevin Kam Fung
2
Stolle, Wulf
2
Yu, Chung-En
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Adams, Kweku
1
Adomeit, Malte
1
Aranda, Evangelina
1
Aro, Kaisa
1
Back, Ki-Joon
1
Back, Ki-joon
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Becker, Christian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bianco, Simone
1
Bilgihan, Anil
1
Blaer, Madelene
1
Bobovnicky, Artur
1
Boch, Sonja
1
Bogicevic, Vanja
1
Boo, Soyoung
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Innovatives Markenmanagement
4
LIM Arbeitspapier
1
LiM - Arbeits- und Dokumentationspapiere
1
Marketing : ZFP ; journal of research and management
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
2
Die Bedeutung der Marken-Authentizität für die Markenprofilierung
Burmann, Christoph
;
Schallehn, Mike
-
2008
Persistent link: https://www.econbiz.de/10009665206
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->