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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social exchange theory"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
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Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
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2010
Persistent link: https://www.econbiz.de/10009665192
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Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
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Wenske, Verena
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2007
Persistent link: https://www.econbiz.de/10009665211
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