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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Kanitz, Christopher"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph
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Kanitz, Christopher
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2011
Persistent link: https://www.econbiz.de/10009665183
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Gestaltung der Markenarchitektur : Stand der Forschung und Entwicklung eines Managementprozesses
Burmann, Christoph
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Kanitz, Christopher
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2010
Persistent link: https://www.econbiz.de/10009665194
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