This article is a development of research published by the authors (Wood and Fowlie, 2010) and explores the role of relationships and social networks within a social marketing approach to community communications in the UK. An understanding of their importance and value in delivering...

Recent legislative and other policy-related developments seek to enhance local agenda-setting through empowered communities. However, community development is separated from community empowerment, thus implicitly supporting a more uncritical perspective of empowerment processes. In this article...