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Editoriale. The three service marketing paradigms: which one are you guided by?
Gummesson, Evert - In: MERCATI E COMPETITIVITÀ 2012/1 (2012) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10010876173
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2009 Naples Forum on Service. Introduction
Gummesson, Evert; Mele, Cristina; Polese, Francesco - In: MERCATI E COMPETITIVITÀ 2010/1 (2010) 1, pp. 37-40
Persistent link: https://www.econbiz.de/10008641671
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The 3 pillars of the naples forum
Gummesson, Evert; Mele, Cristina; Polese, Francesco - In: MERCATI E COMPETITIVITÀ 2012/1 (2012) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10010560556