Despite the last decades have seen a progressive increase in environmental consciousness worldwide, market shares of green products are still rather low and a deep understanding of eco-friendly purchasing behaviour seems still a long way off. Adopting the Theory of Planned Behaviour and the...

The main aim of this research is to analyze the innovation within the tourism sector due to the big lack in the literature. Particular attention is paid on a new form of hospitality called Albergo Diffuso (AD). It seems to be very appreciate by a new generation of consumers more informed and...