<em>Quality Management to Develop Talent and Creativity</em> Firm’s competitiveness has a primary source in its intellectual capital: People are the most valuable firm’s resource, as they activate learning processes and value generation processes. The work analyses the relationship among quality...

Scope of the paper is improving our understanding of ‘value co-creation’, one of the cornerstones of the Service-Dominant (S-D) logic, which is focused on the undertaking of specific human interactive forms; to accomplish this goals the paper analyzes several organization theories’...