Cesaroni, Fabrizio; Minin, Alberto Di; Piccaluga, Andrea - In: MERCATI E COMPETITIVITÀ 2005/4 (2005) 4
<i> High-Tech Marketing and Technology Marketing </i> (di Fabrizio Cesaroni, Alberto Di Minin, Andrea Piccaluga) - ABSTRACT: High-tech marketing concepts can be useful to understand important aspects of R&D and technology management. This is due to the fact that the acquisition, improvement and...
