The important determinants that have influence on travellers to choosing a particular airline are analysed. Data from primary and secondary sources have been used for this paper. A field survey was conducted for primary data in which a sample of 45 respondents was interviewed.

Statistics is used in our day to day life. Examples are there to show that statistics is misused in many. This can happen when people are information illiterate. [Address at DST-CIMS, BHU on Mar 20, 2012 as part of the 150th Birth Aniversary Celebrations of Mahanama Pandit Madan Mohan Malviya].